On March 19, 2026, SEDE members are invited to a webinar with Michael Aikens and Andrea Kruszka of Tennessee Tech University’s Center for Rural Innovation. Drawing on their extensive experience working at the intersection of universities, rural communities, and state partners, they will explain the role of the University Economic Development Association (UEDA), how it supports state economic development priorities, and where SEDE members can engage with and benefit from the UEDA network.
Michael Aikens, currently serving as Acting Vice President for the Office of Research and Economic Development, as well as Assistant Vice President for Economic Development at Tennessee Tech University, directs the Center for Rural Innovation (TCRI) and chairs the Rural Reimagined Grand Challenge. Under his leadership, TCRI has driven over 1,000 rural projects, supported 1,500 small businesses, retained 800 jobs, and analyzed $2.5 billion in investments. Aikens’ rural work spans applied research, technical assistance, small business development, tourism, economic impact analysis, energy, critical infrastructure, poverty alleviation, and more. He hosts the PBS television series “It’s Your Business,” now in it’s fifth season. He also leads the student Eagle Works Innovation & Entrepreneurship program and supports faculty commercialization initiatives. He holds a PhD and a master’s in leadership and actively gives back to his community through various volunteer initiatives, including serving as a trustee on the Upper Cumberland Broadcast Council, a member of the Tennessee Small Business Development State Advisory Board, and chairing the Caney Fork & Eagle Scout Board of Review.
Andrea Kruszka is the Director of Strategy & Engagement for the Center for Rural Innovation (TCRI) at Tennessee Tech University. She leads TCRI’s Rural Tourism Initative providing branding services, small business technical assistance, and economic impact studies to rural communities across the state of Tennessee. Since the initiative began in 2019, Kruszka has spearheaded efforts on over 20 destination branding projects and managed technical assistance for over 75 tourism-related small businesses, working with seven distressed and fifteen at-risk areas. In addition to rural tourism, Kruszka directs student innovation & entrepreneurship activities on campus. She holds a masters of professional studies with a concentration in media and strategic communication, and is a certified Travel Marketing Professional through Southeast Tourism Society’s Marketing College program.